Know What Others Don't
CITE Research is an independent, senior-led market research firm helping clients generate credible evidence for strategy, communications and growth.
Experience That Brands Trust
Selected Clients
Research solutions
Research for the questions that matter
Why clients choose CITE
View Case StudiesDesigned Around the Decision
Every study begins with the business question, audience and intended use.
Specialized Audience Reach
Reach carefully qualified B2B, consumer, healthcare and other specialized audiences.
Findings Designed to Be Used
Turn original evidence into strategy, communications, marketing and sales value.
Research that makes headlines and drives momentum
Findings from CITE Research studies have appeared in leading publications and been presented at major industry conferences.
Media coverage includes
Research presented at
Founder-led research
Research rigor with a communications perspective
Andrew Edwards founded CITE Research after working in survey research at Nielsen and public relations at Edelman. That combination shapes CITE’s approach: credible research designed to be understood, communicated and used.
Andrew personally leads every engagement, from research strategy and audience design through analysis and delivery.
Meet AndrewNeed a specialized audience? Reach qualified B2B, consumer and healthcare audiences across 60+ countries.
One study. Multiple ways to create value.
CITE helps clients use findings across communications, thought leadership, content, demand generation, sales and industry events.
Earned media and thought leadership
Create credible statistics, reports, story angles and executive narratives.
Marketing and demand generation
Turn research into reports, webinars, campaigns and ongoing content.
Product marketing and sales
Use buyer evidence to strengthen positioning, messaging and sales conversations.
Conferences and events
Develop original findings for keynotes, briefings and industry conversations.
Research designed for credible results
From study design and recruitment through quality review, analysis and delivery.
Ready to put original research to work?
Tell us what you need to understand, who you need to reach and how you plan to use the findings. We’ll recommend a practical research approach.