Independent. Senior-led.
Founded in 2015, CITE Research turns original evidence into smarter strategies and stronger communications.
Experience behind every study
Specialized market research since 2015
Founded in 2015, CITE Research is an independent market research firm led by Andrew Edwards, whose 20+ years of experience include survey research at Nielsen and public relations at Edelman.
We help clients turn original evidence into clearer strategies, stronger communications and better business decisions.
CITE Research conducts quantitative and qualitative studies with consumer, B2B, healthcare and other specialized audiences. Every engagement begins with the decision the research needs to inform—not a standard research template.
Our Mission
Research Designed to Be Used
CITE Research conducts quantitative and qualitative studies with consumer, B2B, healthcare and other specialized audiences. Every engagement begins with the decision the research needs to inform.
How we work
Senior-Led
Seasoned experts personally guids each engagement from strategy and audience design through analysis and delivery.
Specialized Reach
CITE reaches consumer and carefully qualified professional audiences across 60 countries.
Credible Methods
Research design, recruitment, quality review, analysis and documentation are managed throughout every study.
Practical Findings
We translate research into clear evidence clients can understand, communicate and use.
Andrew Edwards, Founder and CEO
Andrew founded CITE Research after working in survey research at Nielsen and public relations at Edelman. That combination shaped CITE's approach: credible research should also produce findings clients can communicate and put to work.
Andrew Edwards is the founder and CEO of CITE Research, an independent, senior-led market research firm helping organizations turn important questions into credible evidence, relevant stories and informed business decisions. His career spans survey research at Nielsen and public relations at Edelman—a rare combination that gives him experience on both sides of the research-to-story process. That perspective shapes CITE's approach: every study should be methodologically credible while producing findings clients can understand, communicate and use. Over more than 20 years, Andrew has supported 21 Fortune 200 companies with quantitative and qualitative studies across cybersecurity, artificial intelligence, enterprise technology, healthcare, financial services, HR and consumer markets. His work has supported PR, thought leadership, marketing, demand generation, sales and strategic decision-making for leading global brands and emerging companies. He has delivered his Making Research Relevant presentation more than 300 times to companies, agencies and industry audiences. Research conducted by CITE has appeared in leading business and trade publications and supported presentations at major industry conferences.
Making Research Relevant
Andrew has delivered his "Making Research Relevant" presentation more than 300 times to business, marketing, communications and research audiences. The session helps teams design research that informs decisions, strengthens communications and creates value beyond the final report.
Available for company workshops, agency teams, conferences, associations and professional groups.
Industry Experience
Ready to Put Research to Work?
Tell us what you need to understand. We'll recommend an approach built around your audience and decisions.